MSPs lose 10-12% of clients every year, mostly because clients stop seeing the value. Not because service failed. Adjust the inputs to see what that costs you in revenue, and what making your work visible does to that number.
Clients who cannot articulate what they are paying for leave at renewal. Roviret sends every client a weekly digest and a branded monthly report showing exactly what you did for them. When clients see the work consistently, they stay.
It is not just the monthly invoice. It is the time spent on re-onboarding, the sales effort to replace them, and the word-of-mouth damage if they leave unhappy. The annual revenue number understates the real cost.
Every MSP owner knows this. The client who calls to cancel is rarely angry about a specific incident. They are uncertain whether the contract is worth what they are paying. A monthly report that documents what you prevented, patched, and resolved answers that question before it is asked.
A monthly report costs your team 2-3 hours per client. Roviret costs $800/month flat. Retaining one client at $2,000 MRR pays for Roviret for 2.5 months. The math only works against you if you do not send reports.
Every figure is based on your actual inputs. The calculator uses whole clients lost (rounded) and projects at a flat churn rate, which means the real 3-year exposure is likely higher if churn compounds.
Multiply your active client count by the annual churn rate. The result is rounded to the nearest whole client because you cannot lose half a client.
Clients lost multiplied by MRR and by 12 months. This is the annual recurring revenue that disappears from your P&L when those clients leave.
Projects the annual loss across 3 years assuming a flat churn rate. This is a conservative view. Actual cumulative loss is higher if churn compounds or if you factor in the cost of client acquisition.
Roviret sends every client a weekly digest and a branded monthly report showing exactly what you did for them. Engagement tracking flags the clients who stop opening reports before they decide to leave. One retained $3,000/month client covers 3.75 years of Roviret. Tell us your PSA and RMM. We build a sample in 48 hours.
Churn is rarely about a single incident. It builds from months of uncertainty where the client has no visible proof of what your team did. A monthly report gives them something concrete: tickets resolved, threats blocked, patches applied, systems backed up. When renewal time comes, they are not trying to remember why they pay you. The record is right there. MSPs with consistent monthly reporting convert renewal conversations from negotiations into confirmations.
Four things matter most for retention: an executive summary written in plain English that a non-technical business owner can read without help; service desk performance showing ticket volume, SLA adherence, and response times; security and compliance data including threats blocked and patches applied; and backup and continuity status. The report should be branded to your MSP and delivered on a fixed monthly schedule so clients come to expect it.
Roviret costs $800/month flat for your full client roster, plus a one-time $1,500 setup fee. A single churned client at $2,000 MRR costs $24,000 in annual recurring revenue. Keeping one additional client per year more than covers Roviret's full annual cost ($9,600). For most MSPs, the break-even point is less than half a retained client per year.
Yes. We build a fully formatted sample report using your PSA and RMM data before you sign anything. The sample shows exactly what your clients would receive each month: your logo, your brand colors, and real data pulled from your systems. No system access is needed to get started. We handle the read-only API connections during setup. The sample is delivered within 48 hours of your initial conversation.
Setup takes 30 days from signed agreement to first live delivery. That covers read-only API connections to your PSA and RMM, data mapping per client account type, branded PDF template design, and a test delivery cycle. After the first report goes out, delivery runs on your fixed monthly schedule with no manual effort from your team.